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e_Marketing Blog Another AutoBlog - Beautiful Silver Jewelry Just finished another AutoBlog for a client. This one is called Beautiful Silver Jewelry. Linknet AutoBlogs are "dedicated" (rather than "branded") blogs that are filled with keyword-specific videos and articles automatically posted on a daily basis. Specific keywords are then linked to client websites. What a perfect "auto pilot" way to generate links to multiple sites! We are bundling an AutoBlog with membership in the Link Builder Network, which also inlcudes access to 75+ blogs where you can create posts promoting as many sites as you want. Watching Widgeteers About a month ago The Widgeteers advertising network went live. The deal sounded so good I became a paying member almost on the spot. It works like this: members load ad blocks on their sites. Ads look similar to Google Adwords. When someone visits a page that has an ad block on it, that visit is recorded as a view. In return for showing other people's ads you get to run your own ads on other peoples' sites. In other words, you can get "free" advertising, just by putting a few ad blocks on your websites. Even though this kind of advertising gets a notoriously bad click thru rate, the paid option seemed like a no-brainer: 5000 views per month for an entire year for something like $150. Obviously quite a few others thought so too, because the network went down after a couple of days, presumably because of an overworked server. The initial problems were overcome by changing to a different server, and since then I've been keeping my eye on the performance of the ad network. Unfortunately I can't say I've seen a lot of traffic from the Wiedgeteers ads, but I'm hoping things change for the better next month as problems continue to get worked out and new advertisers jump on board. If nothing else, the free Widgeteers option is worth checking out... 3 Reasons To Like Google Docs We've just started using Google Docs for collaborating on the writing of articles, blog posts, audio and video scripts, reports, etc. - anything that requires team work. After about a week with the system I am very impressed. I suspect there will be many more reasons to like Docs, but here are the first three... 1. Sharing documents is very easy. Just add someone else's Google login email address and it is done. You can optionally send an email to your collaborators telling them the file is shared. 2. Folder organization works nicely. You can save your text documents in your own folders, then share them with others who can then organize them as they see fit. This accommodates people who have a difficult time with file and folder organization. Believe it or not, everybody does not like the abstract file and folder model used and taken for granted by computer geeks everywhere. With Google Docs you share the specific document, not the document-in-a-particular-location, so Collaborator B does not have to buy into Collaborator A's folder structure. 3. The default formatting used in the basic text "documents" translates nicely into most article submission and blog entry forms. MS Word notoriously adds characters that article and blog entry forms do not like. |
SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate. Why Aren't You Using Freebies to Get More Customers?May 10, 2006 - Linknet Marketing Trade Show Displays - Trade show displays and exhibits. Need items for trade show displays, expo, or convention exhibits? We offer solutions from design through delivery. Awesome Display Graphics - Popup displays with full graphics, replacement graphics for your old display. Why Aren't You Using Freebies to Get More Customers? by Alan FairweatherDon't you just love a freebie? I know I do. I've been in two situations recently as a customer, when I received an unexpected freebie. After ordering my usual bagel and coffee at the Bagel Bar, the girl behind counter offered me a free bottle of mineral water. I was about to ask for a glass of water anyway, so this came as a welcome surprise. A few days later found me buying a steak at the meat counter in my local supermarket. I was having a chat with the guy behind the counter about the fact that there didn't seem to be too much meat for so much money. He obviously took pity on my miserable face when he said - "Tell you what sir, why don't you have this other steak for the same price" and he slapped another one on top! So what's the customer service lesson here? The lesson is that most customers, love a freebie and if they receive one from a supplier it builds a positive relationship. As customers, we're more likely to return and do business with people who give us freebies and we're more likely to tell other people about our positive experience. I once read a story article about a restaurant owner who would occasionally give people a free meal. When a group of diners or a family asked for the bill he would spontaneously announce that on this occasion they were his guests and they didn't have to pay for their meal. Can you imagine how these people felt - what they said to friends and work colleagues the next day? That free meal probably cost the restaurant owner a lot less that advertising in the local newspaper and it also brought in a lot more new customers. The Law of Reciprocity states that - "If you give someone something or do something for them - they will want to repay you - to give you something." Why don't you think of some little unexpected freebie you can offer your customers that'll encourage them to return and also tell others about their positive experience. And while we're at it - why not try the same thing with members of your staff. Even your personal relationships - a small unexpected gift or an act of kindness can do wonders for any relationship. Believe me, once you start to do this, you'll have many more satisfied customers, happy staff and appreciative friends. Alan Fairweather -"The Motivation Doctor" - is the author of "How to get More Saleswithout Selling" To receive your free newsletter and free ebooks, visit: http://www.howtogetmoresales.com Article Source - Trade Show Tips
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