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e_Marketing Blog Traffic: Why Links Are Important Why are links so important to website owners? I haven't spelled out the answer to this question in a very long time. So here goes... Web Traffic: SEO and Links You want people to visit your website, and one of the important ways to get these visits is from the search engines. By some counts, around 70% of all website visitors come from search engines. So obviously getting help from the search engines can make a big difference to the success or failure of your site. Question 1: To score well with the search engines you need to impress them that your site is worth visiting. OK, so how do you do that? Answer: You have to convince them that your site is an important and helpful resource for specific search terms. Question 2: How do the search engines determine what is an important and helpful resource for a specific search terms? Answer: They evaluate each and every web page in terms of its "quality". Question 3: How do the search engines determine quality? Answer: There are two important factors: on-page content, and inbound links. Question 4: What do you mean by "on-page conent"? Answer: The text on every web page is analyzed to determine what that page is about. The search engines look for "keywords". They assume when specific keywords are mentioned in a page then that is what the page is about. Question 5: How is the "quality" of a page's content determined? Answer: This gets a bit trickier. There are many factors considered by the search engines, but the most basic are the amount of text on the page that focuses on specific keywords, and the presence of specific keywords in critical places that the search engines assume are important places (e.g., the title tag, the main headline, the first bit of text on the page, etc.) Question 6: How else is the "quality" of a page's content determined? Answer: In-bound links. When the search engines see a link pointing from an outside site to a page on your site, they assume that means your page is important enough to be considered a resource worth looking at. The more links you have pointing at your page, the more important your page is considered and the higher it will rank when people search for the type of content your page is about. Question 7: So links help the search engines determine the quality of websites? Answer: Yes. In the eyes of the search engines - especially Google - links are like "votes". When someone links to your site the search engines assume that is like saying "this is a worthwhile resource worth looking at." The more "votes" like this you get, the more likely the search engines are to consider your site a worthwhile resource. Question 8: So is that the whole story on links? Answer: No. Not all links are given the same weight by the search engines. And some links never get discovered because they are on pages that are never visited by the search engines. So you don't get credit for those links. I'll say more about linking strategies in the next post. Resources: Twitter Tools and Strategies - Twitter can be a boring waste of time, or a great way to build and enhance a profile, group of followers, online reputation, etc. It's been around long enough now to have an established track record as a useful social networking forum. Not having months of serious Twitter experience I've been surprised at the superficiality of most tweets, and especially surprised at the kind of filler some people use...but whatever... If you are looking for suggestions on how to leverage the "power" of Twitter for your marketing efforts, check out the resources listed here: Guide to Twitter as a Tool for Marketing and PR, which includes links to resources like the Big Juicy Twitter Guide (Caroline Middlebrook), Newbies Guide to Twitter (Rafe Needleman) and many more. Traffic: Optimizing Techniques To "optimize" each of your pages, here is what you should do: 1. Your primary keyword should appear in the "title" tag - the text that shows up in the blue title bar of the page. 2. Your page should begin with a <h1> heading tag which contains your primary keyword. For example, your title for a secondary page might be "Buying a Golden Retriever Puppy - Some Tips" 3. Your introductory paragraph should contain your primary keyword, and probably one or two instances of other closely related keywords. 4. The rest of your page should focus on related keywords with those keywords emphasized in the text and in sub-headings (using the h2, h3, or h4 tags.) 5. Most "experts" say your closing paragraph should also contain a few instances of your primary keyword. 6. Your page should contain a navigation menu with anchor text using the primary keywords for each page pointing to all the other important pages within your site. 7. You may also want to include a "resources" section which links out to other important resources - including other closely related things you have created - such as articles, videos, products, squidoo pages, blogs, and other websites. Start thinking of your pages from the optimization point of view, and they will begin to do much better in the search engine rankings. |
SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate. Can You Anticipate The Cell Phones Of The Future?May 7, 2006 - Linknet Product News May 7, 2006 - Linknet Technology - Mobile and Wireless Technology, Computers Reduce mobile phone costs - Save hundreds of dollars on your mobile phone costs with this Insider's comparison guide. Web hosting reseller - Make money reselling web hosting. International phone cards - Find quality and cheap prepaid phone cards to call any country in the world from USA. Can You Anticipate The Cell Phones Of The Future? by Keith KingstonWe have become a society that demands the most technologically advanced equipment, and cell phones are no exception. That's why the cellular telephone industry is changing so rapidly. Today's phones are quite impressive with many bells and whistle, but wait, the cell phones of the future are like something out of a sci fi movie. Who would have dreamed that we'd come this far in such a short time? The cell phones of tomorrow are so compact that you'll need a beeper just to find where you left them. Current phones are incredibly tiny but they are going to get even smaller. You'll be able to purchase a watch with cell phone and all you'll have is a headset to talk with. Of course it will be all voice activated. The phones that are simply a tiny screen with wireless headset are also on the horizon. The cellular market believes that if pricing is right, you'll throw away the old dial up systems and use cellular for you home communications as well as your mobile communications. That's why a company is in the process of developing a very futuristic full size handset that will plug into your cell. Perfect for those long at home conversations. I know your thinking, well that's nice but that's not so far out. ButWait! There's more great news. Your cell phone is going to be your garage door opener and your universal remote for your TV. Yes that's right! Kind of like one stop shopping. It's also going to work as a remote car start on new vehicles equipped with the technology. So let's see. You'll be able to turn on the TV for your morning update, start your car to warm in the middle of winter, and then drive on off to work, all the while talking to your pal. Now that's pretty impressive! Hold on! Just when you thought there couldn't be anything more, there is! Your cell phones going to be equipped with an MP3 player, a DVD player, and a mini game machine. All at your fingertips. So when your board to tears at work, or waiting for an appointment, you'll have a full entertainment system at your fingertips. Today mostcell phones come equipped with a digital camera. Remember all the oohs and aahs when that technology hit the market. Well it's going to get better, you are going to have a true video camera built into your phone, which will be good for 10 to 20 minutes of record time. Wait, there's more! Cell phones are going to be able to read RFID tags, which are cheap disposable tags that contain information about a product. In the future items in a store will all contain these tags and your phone will have a built in RFID reader so you'll be able to quickly access product information. Sounds like the day's of a live person helping you might become a thing of the past. There is even talk that these devices could make checkouts a thing of the past. Of course that would mean we've also become a cashless society. I know we are almost there now. You would scan an item in the store, then punch a button to purchase it. Goodbye to long check out line ups. But wait, they want to take it one step further! Your cell phones going to act as your wallet for electronic style payments. You'll be able to access your bank accounts, and credit cards with the touch of a button. Currently we've got email and some limited web functions available on our cell phones, but that's all going to change! Your cell phone is about to become the smallest computer ever built. I will allow you to do everything you can do at your desk top, with the advantage of mobility. The list goes on and on. The creative juices of the cellular industry are flowing fast. With wireless systems like blue tooth on the market, the flood gates have opened. Your going to see cellular technology beyond your wildest dreams. Get ready for the twighlight zone. Keith Kingston is a professional web publisher who is an authority on a wide variety of subjects. Find out more about his reviews on cell phone ratings.
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