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Traffic: Why Links Are Important

Why are links so important to website owners? I haven't spelled out the answer to this question in a very long time. So here goes...

Web Traffic: SEO and Links

You want people to visit your website, and one of the important ways to get these visits is from the search engines. By some counts, around 70% of all website visitors come from search engines. So obviously getting help from the search engines can make a big difference to the success or failure of your site.

Question 1: To score well with the search engines you need to impress them that your site is worth visiting. OK, so how do you do that?

Answer: You have to convince them that your site is an important and helpful resource for specific search terms.

Question 2: How do the search engines determine what is an important and helpful resource for a specific search terms?

Answer: They evaluate each and every web page in terms of its "quality".

Question 3: How do the search engines determine quality?

Answer: There are two important factors: on-page content, and inbound links.

Question 4: What do you mean by "on-page conent"?

Answer: The text on every web page is analyzed to determine what that page is about. The search engines look for "keywords". They assume when specific keywords are mentioned in a page then that is what the page is about.

Question 5: How is the "quality" of a page's content determined?

Answer: This gets a bit trickier. There are many factors considered by the search engines, but the most basic are the amount of text on the page that focuses on specific keywords, and the presence of specific keywords in critical places that the search engines assume are important places (e.g., the title tag, the main headline, the first bit of text on the page, etc.)

Question 6: How else is the "quality" of a page's content determined?

Answer: In-bound links. When the search engines see a link pointing from an outside site to a page on your site, they assume that means your page is important enough to be considered a resource worth looking at. The more links you have pointing at your page, the more important your page is considered and the higher it will rank when people search for the type of content your page is about.

Question 7: So links help the search engines determine the quality of websites?

Answer: Yes. In the eyes of the search engines - especially Google - links are like "votes". When someone links to your site the search engines assume that is like saying "this is a worthwhile resource worth looking at." The more "votes" like this you get, the more likely the search engines are to consider your site a worthwhile resource.

Question 8: So is that the whole story on links?

Answer: No. Not all links are given the same weight by the search engines. And some links never get discovered because they are on pages that are never visited by the search engines. So you don't get credit for those links.

I'll say more about linking strategies in the next post.

Resources:

Getting Traffic: Two Types of Traffic

Step By Step SEO - Building a Neighborhood

Traffic: Optimizing Internal Pages

Usually, each page within your site should focus on a narrow sub-set of keywords, with one dominant keyword. For example, let’s say you are creating a site about "golden retriever puppies". If your research tells you that term gets good traffic, then that should be your primary keyword for your home page.

So let's say one of your secondary pages is about "buying a golden retriever puppy". So "buying a golden retriever puppy" should be your primary keyword for that specific page. Your page should also contain other closely related keywords such as "golden retriever puppy habits", "golden retriever puppy behavior", "golden retriever puppy pricing", and so on.

Resources:
On Page SEO - Creating an Optimized Page

SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate.

Important nutritional information on cat food
Feb 5, 2006 - Linknet Product News

Important Nutritional Information on Cat Food

Important Nutritional Information on Cat Food

Feb 5, 2006 - Linknet Product News - by
Jay Moncliff


Cat Food Fact #1 Cats must get their Protein

Protein is crucial for your cat’s health, and generally comes from fish, meat or poultry. Advertisers will often say their brand is beef, turkey or mackerel flavoured, but it may not actually contain those products, meaning it may not be rich in protein.

== Cat Urine Removal Tips ==

Always ensure the food you buy but your cat has a sufficient amount of protein in it, irrespective of the flavour.

Cat Food Fact #2 Cat Food with Taurine

Taurine is an important amino acid for your cat, and you should also check that the food you buy contains this supplement. Cats control their own levels and indicate these with their appetite. If you cat is eating a lot, the food you are buying may not have enough nutrients for a balanced diet. You can watch your cats weight by buying a nutrient rich food as your cat will eat less and you might even save money.

Cat Food Fact #3 Canned or Dry Cat Food?

Cats require a varied diet, including a mixture of canned and dry food. Contrary to opinions that it doesn’t matter, buying only one type of food because of convenience or price is a mistake, and can harm your cat’s health. When the cat is alone or unattended for a period, carbohydrate rich dry food should be left out for your cat with a supply of fresh water. Tinned food is higher in protein due to the meat content, and contains higher water levels. Both are essential for a balanced diet, and a combination of both dry and canned food will keep essential variety in the diet and prevent the cat from seeking food elsewhere.

Cat Food Fact #4 Avoid fillers in cat food

Protein is essential for your cat as part of a balanced diet. Ensure the food you buy is rich in protein, and not overly full of carbohydrates, common fillers used by manufacturers to build out volume. Always read the label, and check for overly high levels of carbohydrate and other by-products in the cat food.

About the Author - Jay Moncliff is the founder of
http://www.catfoodcenter.info
a website specialized on Cat Food, resources and articles. This site provides updated information on Cat Food. For more info visit his site: Cat Food

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