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e_Marketing Blog Different Remote Blogging Interfaces We've been testing our new remote blogging interface for the Link Builder Network called Blogging Central, and while doing that I decided to enumerate some of the alternative remote blogging interfaces I am aware of. These include some very interesting and quite powerful programs. Here are the ones I've looked at: Windows Live Writer - This is a slick program from Microsoft that interfaces with many different blogging platforms including Wordpress and b2Evolution - the two I am most interested in. I haven't actually tested it with other platforms such as blogger.com, but I am assuming it will work. For better or worse it lets you create complex posts that include tables and css elements. As with some others, this program requires you to individually configure each blog account you want to access. When you are dealing with more than 50 accounts, as in the case of the Link Builder Network, this can be a royal pain. Scribfire for Firefox - Scribefire is a Firefox plugin. In other words, it only works with the Firefox browser. Scribefire is a very slick way to interface with many different types of blogs - including Wordpress, Blogger, Moveable Type, and a few others - but not b2evolution. It lets you create relatively complicated post layouts using tables and images, and it even lets you edit previously created posts. Unfortunately, there is no easy way to setup your logins. You will have to manually enter more than 50 blog logins for the Link Builder Network. And you will have to do that for each computer you want to use it with. w.Bloggar - This is another free program that has been around for a while and has gone through a number of versions. It is currently in version 4.03, so you can be sure it is fairly stable. This program will interface with all our Wordpress and b2evolution blogs. It takes a bit of getting used to, and you must set it up for each of the blogs, but once set up it is quite efficient. We have used w.Bloggar for approximately 12 months to make posts for clients, so we know it is reliable. It is a bit more restricted on the formatting side - no tables, for instance - but this is probably a good thing. You can also load all your account logins and passwords by entering them into am .xml file and loading them all at once - a major time saver to be sure. There are other programs like these, but I am not familiar with them. The advantage of Blogging Central is that it is a dedicated system designed especially for posting to the Link Builder Network Wordpress blogs. Once in the system there is no need to login to each blog, and you can send the same post to as many as 4 blogs at once. I will have a Blogging Central video up very soon. Goa Villa Rentals Blog Check out my new Goa Vacation Rentals blog. Goa is a small Indian state on the west coast of India. It is notable for its great climate, interesting cultural mix, colonial history, and hospitable tourism industry. Its a perfect place to find a Goa Villa Rental. New Goa Villa Rentals Video Check out this new Goa Villa Rentals Video we just created. Goa is on the west coast of India and has a very interesting cultural mix of Indian and Portuguese. Great weather, awesome beaches, and stunning places you can rent. |
SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate.
Online Advertising to See Major Growth in 2006
Online Advertising to See Major Growth in 2006 January 1, 2006 - Linknet Business News Online Advertising Estimates up for 2006 Online advertising has been growing steadily for the last decade, and 2006 is expected to show significant growth again. In a recent report from Credit Suisse First Boston online advertising estimates were raised for the fourth quarter of 2005 and all of 2006. This is based on a survey of marketers and major advertisers who say they intend to increase their online ad spend by as much as 30 percent. The 2006 CSFB forecast for the fourth quarter of 2005 was raised by 37% to $3.7 billion, while the 2006 forcast was raised from $ 4.9 billion to $16.6 billion. This 21 percent increase reflects plans by advertisers to shift more ad dollars than previously expected to online media. "We're seeing a shift to a more diverse set of media choices," said Mary Baglivo, chief executive officer of the New York office of advertising agency Saatchi & Saatchi. "Certainly a move away from what had traditionally over the years been the vast majority television and print." The two most popular types of online ads in 2006 will remain sponsored links and display ads. But industry forecasters think display ads will be the slowest growing as rich media advertising gradually replaces banner ads. Promote Your Real Estate Website Major TV networks putting more shows online 2005 was the year that major TV networks started to seriously dabble in online TV programming. In October, ABC began to sell downloads of complete, ad-free episodes of top shows like "Lost" and "Desperate Housewives,". Some think this signals the advent of the long-predicted convergence of TV and online. Since October, several other networks have made shows available through a joint agreement with iTunes. These include Disney, NBC Universal, Sci Fi Channel, and USA Network. Now CBS is using online distribution to promote two popular comedies "Two and a Half Men" and "How I Met Your Mother." The network will make two complete episodes of each of the Monday night sitcoms available for one week in a deal with Yahoo! The promotion is called the "CBS Comedy Bowl." Both half-hour shows, were broadcast earlier in the season, and will be streamed ad-free in Yahoo!'s video player. The video player is available from Yahoo! TV. Yahoo TV features TV listings and show previews and is gradually adding new video content. "We want to be where the viewers are, and this exclusive partnership with Yahoo! gives us the chance to target an expanded online audience for 'Two and a Half Men' and 'How I Met Your Mother' at a time of the year when many potential viewers are home on vacation and surfing the Internet," Nancy Tellem, president of the CBS Paramount Network Television Entertainment Group, said in a statement. Previous CBS initiatives included a September effort with Google to stream its "Everybody Hates Chris" premiere. Then in October, CBS made audio podcasts of select shows available on iTunes. These include "Survivor Live", "60 Minutes," "Guiding Light," and "NFL Hot Topic." Earlier in 2005, AOL launched In2TV, a more aggressive broadband video network that will offer episodes of more than 30 classic TV series. Offerings will be available in January and will carry 15 and 30 second video ads. Promotion of this service was one of the major reasons behind the renewed Google/AOL partnership. Online Video and Marketing Online advertising to grow by 25% per year, report says JMP Securities has issued a revised forecast for global online advertising. B2B Online reports that they are now projecting an annual growth rate of 25 percent in the next five years. Total online advertising speding is predicted to reach $65 billion by 2010. The JMP prediction for the U.S. is $ 13.2 billion in 2006. That would be 4.7% of total advertising revenue for the year. By 2010 it is expected that online advertising will increase to $35.9 billion -- 11.1% of all advertising spending. Those numbers are expected to soar by 2010, when the U.S. online ad market is expected to reach 11.1 percent of all adspend, and an increase of more than 25% per year. "We expect large-budget advertisers to continue shifting an increasing percentage of their traditional ad budgets to the internet," JMP analyst William Morrison said. A growing proportion of new advertising revenue will come from rich media as major advertisers adapt already existing advertising to online media.
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