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e_Marketing Blog New AV Electronics Blog We just created a new blog called Audio Video Electronics featuring videos and articles about audio video equipment. More High PR Links I constantly get asked how to get links from high PR sites. There are somewhat conflicting views on how important the Page Rank of the sites linking to you are, but I don't think there is any question that higher Page Rank sites get crawled more often, and they are considered more "authoritative" than those with little or no Page Rank. Both of these factors should make it worth the effort to try to get your content on high PR sites. But the question is "How"? One very useful approach is to leave comments or feedbak on interactive sites such as blogs or social networking sites. These links will usually be in the form of comments left in response to posts, stories, videos, etc. Unless you are happy just leaving meaningless spam comments, leaving legitimate (or even semi-legitimate) comments on blogs takes time and effort. You have to actually go to the blog, read the posts, do a little bit of thinking, and then write a comment. I don't know what the average time would be for doing this, but I'm pretty sure if you were to try to create an efficient "system" for commenting, it would be difficult to get the process down to less than 5 minutes per comment. Yes, I know there is software that will find blogs, isolate posts according to keywords, and then let you create comments right from within the software shell. I've looked at this sort of thing and have not been convinced it would make the actual commenting time shorter. The three most important criteria (from the "link value" perspective) for taking the time to create comments (either manually or semi-automatically) are: 1. The "authority" of the blog (measured in Page Rank) I have already briefly commented on the "authority" question. I know that PR is not the be all and end all when it comes to ranking in the SERPs (results pages), but it does indicate potential link value, at least in my experience. From the perspective of link value "relevance" is probably not as important as most people think. See my previous link relevancy post for more on this. But from the "I-actually-know-what-I'm-talking-about" point of view it makes quite a bit of difference. If you're taking the time to read the posts you're commenting on, you might as well read something you're interested in and are likely to learn something from. You will also be able to create comments more quickly because you'll have something intelligent to say. On the "do follow" question, you have to know a bit of history to understand the significance of this. A couple years ago Google tried to clamp down on comment spam by encouraging bloggers to add the "no follow" tag to links embedded in comments. The "no follow" tag tells the Google bot not to follow these links - making them much less desirable from the link juice point of view. Many bloggers obediently fell into line because they were intimidated by Google threats. But some resisted either silently or openly and left their comment links intact. These are usually referred to as "Do Follow" blogs. If you can find a "Do Follow" blog that still has Page Rank, leaving comments on sites like that is generally considered worth the effort. If you'd like to take a stab at building links this way, check out "How to Get a Free PR10 link". This will take you to a free report from Angela Edwards. Angela also has a subscription service where she sends you 30 new high PR blogs every month where you can get "do follow" links. 3 Reasons To Like Google Docs We've just started using Google Docs for collaborating on the writing of articles, blog posts, audio and video scripts, reports, etc. - anything that requires team work. After about a week with the system I am very impressed. I suspect there will be many more reasons to like Docs, but here are the first three... 1. Sharing documents is very easy. Just add someone else's Google login email address and it is done. You can optionally send an email to your collaborators telling them the file is shared. 2. Folder organization works nicely. You can save your text documents in your own folders, then share them with others who can then organize them as they see fit. This accommodates people who have a difficult time with file and folder organization. Believe it or not, everybody does not like the abstract file and folder model used and taken for granted by computer geeks everywhere. With Google Docs you share the specific document, not the document-in-a-particular-location, so Collaborator B does not have to buy into Collaborator A's folder structure. 3. The default formatting used in the basic text "documents" translates nicely into most article submission and blog entry forms. MS Word notoriously adds characters that article and blog entry forms do not like. |
SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate. MARKETING - ADVERTISING - TRADE SHOWS - PROMOTIONS - PUBLICITY - WEB MARKETING Boston to Host Sustainable Energy Trade Show Linknet News Daily Digest The Northeast Sustainable Energy Association (NESEA)
will hold its 31st annual Building Energy Conference and Trade Show at Boston’s
Seaport World Trade Center on March 7-9, 2006. The show is expected to draw 2,000 participants for activities including: workshops, sessions, lectures, networking, a free public forum, and a trade show for renewable energy and green building professionals. The event is recommended for architects, developers, investors, policy makers, engineers, builders, city and town planners, building systems designers, real estate professionals, and other professionals interested in renewable energy and green building practices. MacWorld to feature usual slate of innovations MacWorld, to be held in San Francisco, Jan 9-13 2006 will feature a strong focus on music and audio. This is not surprising, considering Apple's success in this area over the last few years. Music-related exhibitors will include Harman Multimedia which introduced an award-winning line of companion products for the iPod, as well as Musitek showing off the latest release of SmartScore music-scanning and music-scoring application. Others features include Guitar Center, showing off the latest recording software and hardware, music creation and editing tools. Other displays will feature a Podcasting Stage where attendees can listing to leading podcasters, and the MacWorld Auto Show featuring specially fitted cars demonstrating the latest in iPod integration. Government Officals Debate Technology Options at CES The International Consumer Electronics Show to be held in Las Vegas, January 5-8, 2006 is one of the most important shows of its kind in the world. It features cutting edge displays of new consumer technology, with a focus on audio, video, mobile electronics, information technology, wireless communications, home networking and much more. Because of its importance to the global economy, this year more than 100 top federal and state government officials from states across the U.S. will be in attendance to "hear, touch, undertand, and debate the hottest technology products and services." Government officials include members of the US Senate, as well as the House of Representatives. Officials from the Whilte House, FCC, and other government agencies will also attend. Debates and presentations will focus on the environmental impacts of technology, secuirty issues, and contentious issues such as Music Industry vs File Sharing Consumers. (c) Linknet News Marketing News Digest. Reprints must leave credits and links intact, and include this notice. |
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