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e_Marketing Blog Traffic: Optimizing Techniques To "optimize" each of your pages, here is what you should do: 1. Your primary keyword should appear in the "title" tag - the text that shows up in the blue title bar of the page. 2. Your page should begin with a <h1> heading tag which contains your primary keyword. For example, your title for a secondary page might be "Buying a Golden Retriever Puppy - Some Tips" 3. Your introductory paragraph should contain your primary keyword, and probably one or two instances of other closely related keywords. 4. The rest of your page should focus on related keywords with those keywords emphasized in the text and in sub-headings (using the h2, h3, or h4 tags.) 5. Most "experts" say your closing paragraph should also contain a few instances of your primary keyword. 6. Your page should contain a navigation menu with anchor text using the primary keywords for each page pointing to all the other important pages within your site. 7. You may also want to include a "resources" section which links out to other important resources - including other closely related things you have created - such as articles, videos, products, squidoo pages, blogs, and other websites. Start thinking of your pages from the optimization point of view, and they will begin to do much better in the search engine rankings. Goa Villa Rentals Blog Check out my new Goa Vacation Rentals blog. Goa is a small Indian state on the west coast of India. It is notable for its great climate, interesting cultural mix, colonial history, and hospitable tourism industry. Its a perfect place to find a Goa Villa Rental. Traffic: Why Links Are Important Why are links so important to website owners? I haven't spelled out the answer to this question in a very long time. So here goes... Web Traffic: SEO and Links You want people to visit your website, and one of the important ways to get these visits is from the search engines. By some counts, around 70% of all website visitors come from search engines. So obviously getting help from the search engines can make a big difference to the success or failure of your site. Question 1: To score well with the search engines you need to impress them that your site is worth visiting. OK, so how do you do that? Answer: You have to convince them that your site is an important and helpful resource for specific search terms. Question 2: How do the search engines determine what is an important and helpful resource for a specific search terms? Answer: They evaluate each and every web page in terms of its "quality". Question 3: How do the search engines determine quality? Answer: There are two important factors: on-page content, and inbound links. Question 4: What do you mean by "on-page conent"? Answer: The text on every web page is analyzed to determine what that page is about. The search engines look for "keywords". They assume when specific keywords are mentioned in a page then that is what the page is about. Question 5: How is the "quality" of a page's content determined? Answer: This gets a bit trickier. There are many factors considered by the search engines, but the most basic are the amount of text on the page that focuses on specific keywords, and the presence of specific keywords in critical places that the search engines assume are important places (e.g., the title tag, the main headline, the first bit of text on the page, etc.) Question 6: How else is the "quality" of a page's content determined? Answer: In-bound links. When the search engines see a link pointing from an outside site to a page on your site, they assume that means your page is important enough to be considered a resource worth looking at. The more links you have pointing at your page, the more important your page is considered and the higher it will rank when people search for the type of content your page is about. Question 7: So links help the search engines determine the quality of websites? Answer: Yes. In the eyes of the search engines - especially Google - links are like "votes". When someone links to your site the search engines assume that is like saying "this is a worthwhile resource worth looking at." The more "votes" like this you get, the more likely the search engines are to consider your site a worthwhile resource. Question 8: So is that the whole story on links? Answer: No. Not all links are given the same weight by the search engines. And some links never get discovered because they are on pages that are never visited by the search engines. So you don't get credit for those links. I'll say more about linking strategies in the next post. Resources: |
SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate. Dial Around Long Distance Plans Compared to Phone Cards by Rick Hendershot,
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Articles If you have done any research into the confusing world of long distance telephone rates, you have discovered that conventional long distance is expensive compared to almost any of the alternatives. This is especially true when you factor in the extra fees and taxes added on by governments. Conventional phone companies rely on people being either uninformed or unmotivated to check out the alternatives. Usually they bundle long distance with local services so you are never quite sure how much your long distance service is costing. For instance, many consumers sign up for a local plan that includes unlimited long distance calling. They usually pay between $50 and $70 for this package. But they could get the same level of service for much less money by staying with a $20-$30/month local package and using a dial around plan that charges only 1.9 cents/minute for calls to the USA and Canada. Phone Cards - a solution with serious limitations One alternative to conventional long distance service is to purchase a prepaid phone card. These cards are often purchased online. After signing up you are sent an account number and PIN which allow you to access the long distance system. Having a phone card lets you place long distance calls by calling a toll free access number, entering your account information, and then dialing the number you want to call. Some of the features and shortcomings of phone cards are as follows:
Dial Around Plans - a much better alternative A much better alternative is what is called a dial around plan. They are called "dial around plans" because you use a local number or toll free number to bypass or "dial around" the conventional phone company. You call the special access number, and once you get a dial tone you dial the area code and number of the party you are calling. Here are some of the features you can get with a quality dial around plan
Summary - Dial Around Plans are much more versatile While it is true that phone cards provide a convenience when traveling, dial around plans offer a better and cheaper long distance alternative for anyone who uses long distance service on a regular basis. For more information about convenient dial around plans visit Smartglobalcall.com , they specialize in low cost international calling options. Rick Hendershot is a writer and online publisher. Visit Linknet Articles for online article writing and distribution. |
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