Setting Hourly Rates

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Traffic: Optimizing Techniques

To "optimize" each of your pages, here is what you should do:

1. Your primary keyword should appear in the "title" tag - the text that shows up in the blue title bar of the page.

2. Your page should begin with a <h1> heading tag which contains your primary keyword. For example, your title for a secondary page might be "Buying a Golden Retriever Puppy - Some Tips"

3. Your introductory paragraph should contain your primary keyword, and probably one or two instances of other closely related keywords.

4. The rest of your page should focus on related keywords with those keywords emphasized in the text and in sub-headings (using the h2, h3, or h4 tags.)

5. Most "experts" say your closing paragraph should also contain a few instances of your primary keyword.

6. Your page should contain a navigation menu with anchor text using the primary keywords for each page pointing to all the other important pages within your site.

7. You may also want to include a "resources" section which links out to other important resources - including other closely related things you have created - such as articles, videos, products, squidoo pages, blogs, and other websites.

Start thinking of your pages from the optimization point of view, and they will begin to do much better in the search engine rankings.

Original post blogged on b2evolution.

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Setting Hourly Rates Aug 7, 2006 - Linknet Business News

Hourly Rates - Don't Lowball to Get Clients

By Joshua Feinberg

Hourly rates that you charge your clients are very closely related to the ultimate success or failure of your business. Your hourly rates must be high enough to sustain your income needs and not so high that you drive away your sweet spot, small business, target client.

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The most common mistake people make early on is setting an hourly rate that it too low. You have to get your small business clients used to paying a certain hourly rate up front. It is very difficult to raise your rates up to where they should be after the fact. Increase of 5 - 15% overtime are ok but if you need your hourly rate to jump form $5 to $85, you will likely lose all of your current customers.

Setting a low hourly rate in the hopes of attracting new clients is a poor strategy. These clients expect low rates in the long term and you can't afford to give permanently discounted hourly rates. By charging too little you may have to effectively dump your whole client list and start over. This could put you out of business real fast.

...Read the rest of Hourly Rates - Don't Lowball to Get Clients

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