|
|
e_Marketing Blog Traffic: Why Links Are Important Why are links so important to website owners? I haven't spelled out the answer to this question in a very long time. So here goes... Web Traffic: SEO and Links You want people to visit your website, and one of the important ways to get these visits is from the search engines. By some counts, around 70% of all website visitors come from search engines. So obviously getting help from the search engines can make a big difference to the success or failure of your site. Question 1: To score well with the search engines you need to impress them that your site is worth visiting. OK, so how do you do that? Answer: You have to convince them that your site is an important and helpful resource for specific search terms. Question 2: How do the search engines determine what is an important and helpful resource for a specific search terms? Answer: They evaluate each and every web page in terms of its "quality". Question 3: How do the search engines determine quality? Answer: There are two important factors: on-page content, and inbound links. Question 4: What do you mean by "on-page conent"? Answer: The text on every web page is analyzed to determine what that page is about. The search engines look for "keywords". They assume when specific keywords are mentioned in a page then that is what the page is about. Question 5: How is the "quality" of a page's content determined? Answer: This gets a bit trickier. There are many factors considered by the search engines, but the most basic are the amount of text on the page that focuses on specific keywords, and the presence of specific keywords in critical places that the search engines assume are important places (e.g., the title tag, the main headline, the first bit of text on the page, etc.) Question 6: How else is the "quality" of a page's content determined? Answer: In-bound links. When the search engines see a link pointing from an outside site to a page on your site, they assume that means your page is important enough to be considered a resource worth looking at. The more links you have pointing at your page, the more important your page is considered and the higher it will rank when people search for the type of content your page is about. Question 7: So links help the search engines determine the quality of websites? Answer: Yes. In the eyes of the search engines - especially Google - links are like "votes". When someone links to your site the search engines assume that is like saying "this is a worthwhile resource worth looking at." The more "votes" like this you get, the more likely the search engines are to consider your site a worthwhile resource. Question 8: So is that the whole story on links? Answer: No. Not all links are given the same weight by the search engines. And some links never get discovered because they are on pages that are never visited by the search engines. So you don't get credit for those links. I'll say more about linking strategies in the next post. Resources: Traffic: Optimizing Your Website Steps in optimizing pages for keywords... 1. First, choose a set of keywords that range from your most general theme to more specific sub-themes. For example, if your site is about "golden retriever puppies" this term, along with two or three other closely related search terms should provide the focus for your home page. 2. Your home page is usually your site’s most important page, so it should be optimized for your most important keywords. Your home page should be more general in content and emphasis, with links pointing to more specific sub-sections within your site. In other words, organize your home page around the most general (small) set of keywords you want to rank well for. 3. Then create internal pages focused around specific keywords related to those emphasized on your home page. For example, you may have sub-sections within your site on topics such as: - golden retriever puppy care Each of these pages should focus on a narrow set of keywords related to (and linked to) the home page, and all the other pages within your site. 4. You need simple navigation tools - such as a nav-bar - to interlink your pages. These links are important, both for navigation purposes and for SEO purposes. These are seen as inbound links and they help form a "neighborhood" of related resources. Neighborhoods are good in the eyes of the search engines. The SEs assume that a neighborhood of closely related resources contains more information than isolated pages. Resources: Special Link Building Program Just put the finishing touches on New Power Links Plus. This program combines our link building plan called New Power Links with our self-serve blogging platform called The Link Builder Network - access to more than 50 blogs. Together these two programs cost $108, but this combined program is selling for just $69 - a savings of almost 40% every month. PLUS you get something that is not normally included in a Link Builder Network membership - more than 100 professionally pre-written blog posts written especially for your website. These can be used for posting to the Link Builder Network blogs. Learn more about New Power Links Plus. |
SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate. Cell Phone Abuse - Tips to Curb Employee AbuseMay 17, 2006 - Linknet Business News May 17, 2006 - Linknet Mobile News >> Mobile Phone Radiation Report - Learn about cell phone radiation. Broadcast Internet radio to every FM radio in your home or office. Antivirus Software - Download Norton Antivirus 2006 >> Cell Phone Abuse - Tips to Curb Employee Abuse Looking for a way to save your enterprise or government organization tens of thousands of dollars a month or more on wireless mobile communication use? First off, it's going to take some discipline and innovative management for your cellular communication services to become more cost efficient and less prone to abuse. Cell phone and handheld usage can bleed a corporation's IT communications funding dry without so much as a turn of the head, or at least until it's too late.They're Everywhere ... It's more common than not for a large organization to have employees carrying company owned devices such as cellular phones, pagers, PDAs, and Blackberry devices. All these wireless devices meant to increase employee productivity are more than likely draining funds and ultimately decreasing actual corporate productivity. It's an ever increasing telecommunications expense on a road to disaster. One is Better ... One way to better manage corporate employee mobile communication cost is to buy ALL cellular services through ONE provider. Buying through one provider gives your organization the chance to receive volume discounts. If you are giving your employees the opportunity to purchase their company wireless device themselves on the corporate account, you are opening the door to higher rates and actually taking away control from the company as a whole. Close To Home ... Secondly, audit not just the usage, but who uses the mobile communications. You need to investigate exactly who is a necessity mobile user and who is not. An office employee who spends most of their time within corporate headquarters and who is not prone to traveling; may very well be responsible for inflated mobile usage. An employee calling friends and even relatives overseas is not entirely uncommon. This kind of abuse has been known to accumulate to a bill well over a ,000.00 in a matter of days with just one employee. Allowance, Not Just For Teens Anymore ... It's important to weed out vanity from necessity. If the hardship of striping cell phones and their usage from employees is too hard to bear, consider revising this strategy. A method that can be effective is allotting an allowance to employees on their usage. In other words, set up a preset amount of acceptable minutes per month per employee type. If any employee goes over their allotted amount of minutes, it is garnished from their paychecks. Many companies have deployed this method to curb abuse with much success. Reward the Good ... In addition to an allowance program, a rewards program could be put in place as well. To sweeten the sour, award the employee with the least amount of minutes a percentage of the company savings. Let it be announced beforehand and you may find employees trying to conserve so they can take home a larger paycheck. To make it more viral, perhaps first, second, and third place winners every month. That will ensure that employees know more than one employee each month will go home with a fatter paycheck. Increasing the odds always helps feed the fever. Works in Vegas, right? Easier Said than Done ... Now, keeping track of who is who and who calls what can equal to a big headache and ultimately take more time and money to manage. Luckily there are some companies out there that make a living from auditing and managing wireless bills or supplying the firmware to do so. While costs associated with such services vary, they are valuable and more importantly; save money. Some of the companies that provide these services include Let's Talk www.letstalk.com, Traq www.traq.com, and Vercuity www.vercuity.com. Carriers Feel Your Pain ... Aside from these companies that audit, track, and manage wireless usage, the mobile communications industry has seen the aches and pains of employee abuse. Many cellular carriers now offer more cost effective wireless options for large employers knowing of employee abuse and the minutes (money sacrificed. In other words, lower rates for the higher volume to curb the cost of abuse whether or not it is taking place. One of the better cell phone providers for corporate services is Nextel. They offer over the phone ordering exclusively for corporate volume clients for all products and services which include some good plans for busy mobile users. You can call them toll free at: 1-866-720-4177 Business Code: 15376 Reference: LL UNLIMITED This article was provided by TopSavings.Net, an online resource for IT professionals seeking communications services and products. Cellular Calling Plans Article Source - Mobile-CellPhone-Guru.info
Linknet-News.com provides daily news summaries in article and RSS format. |
|
|