|
|
e_Marketing Blog Traffic: Optimizing Internal Pages Usually, each page within your site should focus on a narrow sub-set of keywords, with one dominant keyword. For example, let’s say you are creating a site about "golden retriever puppies". If your research tells you that term gets good traffic, then that should be your primary keyword for your home page. So let's say one of your secondary pages is about "buying a golden retriever puppy". So "buying a golden retriever puppy" should be your primary keyword for that specific page. Your page should also contain other closely related keywords such as "golden retriever puppy habits", "golden retriever puppy behavior", "golden retriever puppy pricing", and so on. Resources: Special Link Building Program Just put the finishing touches on New Power Links Plus. This program combines our link building plan called New Power Links with our self-serve blogging platform called The Link Builder Network - access to more than 50 blogs. Together these two programs cost $108, but this combined program is selling for just $69 - a savings of almost 40% every month. PLUS you get something that is not normally included in a Link Builder Network membership - more than 100 professionally pre-written blog posts written especially for your website. These can be used for posting to the Link Builder Network blogs. Learn more about New Power Links Plus. Traffic: Optimizing Techniques To "optimize" each of your pages, here is what you should do: 1. Your primary keyword should appear in the "title" tag - the text that shows up in the blue title bar of the page. 2. Your page should begin with a <h1> heading tag which contains your primary keyword. For example, your title for a secondary page might be "Buying a Golden Retriever Puppy - Some Tips" 3. Your introductory paragraph should contain your primary keyword, and probably one or two instances of other closely related keywords. 4. The rest of your page should focus on related keywords with those keywords emphasized in the text and in sub-headings (using the h2, h3, or h4 tags.) 5. Most "experts" say your closing paragraph should also contain a few instances of your primary keyword. 6. Your page should contain a navigation menu with anchor text using the primary keywords for each page pointing to all the other important pages within your site. 7. You may also want to include a "resources" section which links out to other important resources - including other closely related things you have created - such as articles, videos, products, squidoo pages, blogs, and other websites. Start thinking of your pages from the optimization point of view, and they will begin to do much better in the search engine rankings. |
SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate. Market Your Company with Cards that Match Your BusinessMay 14, 2006 - Linknet Business News Business Card Printing - Business card printing services at low rates by Printpelican.com Ink Cartridges - Ink cartridges manufactured in ISO-9001 & ISO-14001 factory certified manufacturing facility and batch tested to ensure consistency. Wedding Photography Toronto - International Wedding Photographer : Lifestyle Wedding Photography : Wedding Photojournalist Market Your Company with Cards that Match Your Business by Ray La FoyIt's hard to make a good first impression or leave the right impression behind if a business card doesn't represent a person or company correctly. Whether bright and flashy or simple and elegant, business cards should speak to those who hold them about the qualities of the company in question. They should also entice those who receive them to keep them and use them when the occasion arrives. Creating the best business cards possible for a business will, of course, depend on the business in question. Holographic, flashy metallic cards might look funny coming from a lawyer, but they'd look great from an artist. Simplistic, but elegant cards in the converse are ideal for legal professionals, but don't speak to a creative business' line of work at all. Fit the card to the profession and it's likely they'll become very valuable marketing tools. When choosing business cards for your company consider the following things: * What you do and what you stand for. If your company is a more traditional mainstream business like an accounting firm or a legal office, something elegant, yet simple will likely more than suffice to leave the right impression. * If something that makes your card stand out from the competition matters, is there a graphic element that can be added that defines what you do without words? A tire background for a garage, for example, or splashes of paint for a painting company? Go for something simple yet eye-catching. * If elegant is required, but a little bit of flash is required, consider higher quality paper or even translucent paper to leave a smart, sophisticated impression. * Artists, graphics designers, photographers and other creative professionals should have cards that stand out as a little more than average. Just make sure the important information like the company name and number doesn't get lost in the flash. No matter the type of card that's chosen, a good business card conveys important information about the company its meant to represent. Smart cards have the following information: * Company name. This should definitely stand out on the card. * Address. This should include the full physical address if a storefront is involved. * Telephone and fax numbers. Make sure to include an 800 number if the company has one and employee pagers and cell phones if they're available, too. * Employee name and position. * E-mail address if it's available. * The company's business should be clearly stated if it's not evident from the name of the business. Bob Brown Inc. doesn't tell anyone anything if they forget. But, Bob Brown Inc., Graphics Design Specialists, does. Business cards should leave behind a strong impression about the business and the people who work for it. A card should serve as a reminder for people to call your firm if they're ever in need of like services. They should stand out, but also remain clear enough that there's no confusion over who you are and what you do. When well designed and well written, business cards can really serve as a strong marketing tool. About the Author - Business cards | Online business cards Article Source - Click-Partners.com
Linknet-News.com provides daily news summaries in article and RSS format. |
|
|