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e_Marketing Blog More High PR Links I constantly get asked how to get links from high PR sites. There are somewhat conflicting views on how important the Page Rank of the sites linking to you are, but I don't think there is any question that higher Page Rank sites get crawled more often, and they are considered more "authoritative" than those with little or no Page Rank. Both of these factors should make it worth the effort to try to get your content on high PR sites. But the question is "How"? One very useful approach is to leave comments or feedbak on interactive sites such as blogs or social networking sites. These links will usually be in the form of comments left in response to posts, stories, videos, etc. Unless you are happy just leaving meaningless spam comments, leaving legitimate (or even semi-legitimate) comments on blogs takes time and effort. You have to actually go to the blog, read the posts, do a little bit of thinking, and then write a comment. I don't know what the average time would be for doing this, but I'm pretty sure if you were to try to create an efficient "system" for commenting, it would be difficult to get the process down to less than 5 minutes per comment. Yes, I know there is software that will find blogs, isolate posts according to keywords, and then let you create comments right from within the software shell. I've looked at this sort of thing and have not been convinced it would make the actual commenting time shorter. The three most important criteria (from the "link value" perspective) for taking the time to create comments (either manually or semi-automatically) are: 1. The "authority" of the blog (measured in Page Rank) I have already briefly commented on the "authority" question. I know that PR is not the be all and end all when it comes to ranking in the SERPs (results pages), but it does indicate potential link value, at least in my experience. From the perspective of link value "relevance" is probably not as important as most people think. See my previous link relevancy post for more on this. But from the "I-actually-know-what-I'm-talking-about" point of view it makes quite a bit of difference. If you're taking the time to read the posts you're commenting on, you might as well read something you're interested in and are likely to learn something from. You will also be able to create comments more quickly because you'll have something intelligent to say. On the "do follow" question, you have to know a bit of history to understand the significance of this. A couple years ago Google tried to clamp down on comment spam by encouraging bloggers to add the "no follow" tag to links embedded in comments. The "no follow" tag tells the Google bot not to follow these links - making them much less desirable from the link juice point of view. Many bloggers obediently fell into line because they were intimidated by Google threats. But some resisted either silently or openly and left their comment links intact. These are usually referred to as "Do Follow" blogs. If you can find a "Do Follow" blog that still has Page Rank, leaving comments on sites like that is generally considered worth the effort. If you'd like to take a stab at building links this way, check out "How to Get a Free PR10 link". This will take you to a free report from Angela Edwards. Angela also has a subscription service where she sends you 30 new high PR blogs every month where you can get "do follow" links. Free PR10 Backlink - Get Yours We do links at Linknet, so we're always on the lookout for ways to get quality backlinks. Here is a report by Angela Edwards detailing exactly how you can get a backlink on a PR10 site. This is not BS. It's free, so definitely worth the little bit of effort. Angela will send you other sources of high PR links too. Go to FREE PR10 LINK Another AutoBlog - Beautiful Silver Jewelry Just finished another AutoBlog for a client. This one is called Beautiful Silver Jewelry. Linknet AutoBlogs are "dedicated" (rather than "branded") blogs that are filled with keyword-specific videos and articles automatically posted on a daily basis. Specific keywords are then linked to client websites. What a perfect "auto pilot" way to generate links to multiple sites! We are bundling an AutoBlog with membership in the Link Builder Network, which also inlcudes access to 75+ blogs where you can create posts promoting as many sites as you want. |
SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate. Trade Show Handouts that Stick Around After the ShowMay 1, 2006 - Linknet Business News Full Color Brochure Printing - Order brochure printing at PrintPelican.com PopUp Displays Low Cost - Beautiful graphics, shipped across North America PPC Advertising - Premierad.com lets webmasters earn up to 75% of ad revenue. Trade Show Handouts that Stick Around After the Show by Rick HendershotWhen planning your trade show marketing program, one of the important things to consider is the series of handouts you will make available to your booth visitors. Full color printed materials are by far your best bet when it comes to trade show handouts. But how do you maximize the impact of such a traditional item? You've spent significant money on staff training, beautiful graphics, and a professionally designed display. The traffic is pouring through your booth. But will they still remember you tomorrow? Let's face it, you only have two chances to make your message stick with your booth visitors: your follow-up strategy, and your handouts. Will your handouts make it past the waste basket? Are they an integral part of your follow-up strategy? Let's be clear here. We're not talking about handing out sexy things like cds, yoyos, ball caps, t-shirts, or beer mugs. Those things have their place, but this is not it. Right now we're talking about getting a piece of product literature into the hands of your prospects and hoping it doesn't get chucked into the garbage can just outside the exhibition hall. Why product literature? Product literature is always the "go to" handout because printed pieces of paper or card stock are cheap. And done correctly they can be more effective, have more staying power, and certainly communicate more about your actual product than things like hats or pens. So what makes a memorable piece of product literature -- one that a prospective customer will keep? Here are a few suggestions. Don't be cheap when it comes to graphic design A cheap one colour flier may save you money in the short run, but it is much more likely to be pitched into the waste basket. On the other hand, you probably don't need an expensive multi-page brochure. The first one is "underkill", and the second is "overkill". Do an attractive, simple advertising piece that has catchy graphics and a clear statement of "the pitch". Use full colour and use striking photographs Create a striking headline and don't just do a description of the product. Create a "benefit-rich" statement that focuses on some significant customer-oriented benefit of your product. For example, you can create a headline that says "Powerful Front End Loaders from Mega Loaders", or you can say, "Get the Job Done in Record Time for Half the Price." Which one would you look at? Content matters - make a substantial offer By content we mean the pitch...the offer. Create an offer they cannot discard or ignore. Give something substantial away if they fill in an inquiry form. Or tie your offer in with your website. Create a valuable special offer they can only access online. Put it in the form of a "valuable coupon", something like this: "Get off your next purchase when your register on line." This encourages your prospects to keep the handout, and also encourages them to respond by going to your website and having another close look at your special offer. What could be better? An automatic followup strategy. Give them something they will keep Often a business card is the best. Everybody keeps business cards. Often we keep them long after the person has left the company or the company has ceased to exist. Most of us have a little (or big) pile of business cards. And some of us have a drawer full of them. A few of us even have them carefully sorted in a Rolodex. Make your business card stand out from the crowd. Spend a little extra and do it in full color. Put a photo of your product on it, or use a striking photo that illustrates the benefits of your product. This says "credibility" -- "this company is for real". In other words, business cards -- especially full color cards -- are good. You might even consider a "double whammy" full color perforated post card / business card combination. The 3.5" x 6" (or whatever) postcard contains a coupon type offer, and the attached (perforated) business card can be neatly torn off and kept in your pile, drawer, or Rolodex. Remember to make your printed handouts memorable, creative, and substantial and enough people will keep them to pay you back many times over for the bit of extra cost involved. Rick Hendershot is the president of Linknet-Promotions.com -- an online marketing and advertising network.
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