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e_Marketing Blog Goa Villa Rentals Blog Check out my new Goa Vacation Rentals blog. Goa is a small Indian state on the west coast of India. It is notable for its great climate, interesting cultural mix, colonial history, and hospitable tourism industry. Its a perfect place to find a Goa Villa Rental. Traffic: Why Links Are Important Why are links so important to website owners? I haven't spelled out the answer to this question in a very long time. So here goes... Web Traffic: SEO and Links You want people to visit your website, and one of the important ways to get these visits is from the search engines. By some counts, around 70% of all website visitors come from search engines. So obviously getting help from the search engines can make a big difference to the success or failure of your site. Question 1: To score well with the search engines you need to impress them that your site is worth visiting. OK, so how do you do that? Answer: You have to convince them that your site is an important and helpful resource for specific search terms. Question 2: How do the search engines determine what is an important and helpful resource for a specific search terms? Answer: They evaluate each and every web page in terms of its "quality". Question 3: How do the search engines determine quality? Answer: There are two important factors: on-page content, and inbound links. Question 4: What do you mean by "on-page conent"? Answer: The text on every web page is analyzed to determine what that page is about. The search engines look for "keywords". They assume when specific keywords are mentioned in a page then that is what the page is about. Question 5: How is the "quality" of a page's content determined? Answer: This gets a bit trickier. There are many factors considered by the search engines, but the most basic are the amount of text on the page that focuses on specific keywords, and the presence of specific keywords in critical places that the search engines assume are important places (e.g., the title tag, the main headline, the first bit of text on the page, etc.) Question 6: How else is the "quality" of a page's content determined? Answer: In-bound links. When the search engines see a link pointing from an outside site to a page on your site, they assume that means your page is important enough to be considered a resource worth looking at. The more links you have pointing at your page, the more important your page is considered and the higher it will rank when people search for the type of content your page is about. Question 7: So links help the search engines determine the quality of websites? Answer: Yes. In the eyes of the search engines - especially Google - links are like "votes". When someone links to your site the search engines assume that is like saying "this is a worthwhile resource worth looking at." The more "votes" like this you get, the more likely the search engines are to consider your site a worthwhile resource. Question 8: So is that the whole story on links? Answer: No. Not all links are given the same weight by the search engines. And some links never get discovered because they are on pages that are never visited by the search engines. So you don't get credit for those links. I'll say more about linking strategies in the next post. Resources: Free Wordpress Part of Niche Blitz Creating a free Wordpress blog at wordpress.com is a good addition to a niche blitz program. Niche blitz is a concept we are working on at Linknet Promotions which will be released both as a DIY niche building product, and as a service we will be offering selected clients. You can join the Linknet Affiliate program and promote this and other lucrative and in-demand Linknet products. At Linknet Promotions we create Wordpress blogs for clients, to help promote their services. This is done as part of two services we offer: Link Building Level 3, and Niche Blitz. Wordpress blogs are used because Wordpress has high ranking with Google, and gets crawled very quickly and very regularly. A Wordpress blog - whether self-hosted, or hosted at wordpress.com - is an excellent way to build links and begin creating a neighborhood of inter-related resources focusing on specific keywords. |
SBO-Linknet.com is the home of the Linknet Publishing Network. This is a growing network of active websites covering various areas of interest from Online Marketing to Golf to Personal Health and Real Estate. Tricks of the Trade: Design your Booth for Maximum ImpactApr 19, 2006 - Linknet Business News Apr 19, 2006 - Linknet Business - Tricks of the Trade: Design your Booth for Maximum Impact, by Patty Stripes, The Trade Show Booth The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the game are forever changed. == Awesome Trade Show Graphics | Full Color Vinyl Banners - Across North America == Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or go bargain hunting. The good news is that they're there to "buy" - the bad news is that if you're not on their A-list, you may not get the chance to pitch them. But a well-designed tradeshow booth can change their minds - with the right presentation, you can make sure they "see" you, whether they planned to or not. Think Outside the Booth When designing your booth it's important to think about the impression you make from a distance. Focus on distance viewing first, keeping in mind that at an actual tradeshow, there will lots of distractions between your potential customer and your display. Make sure your lettering is big enough to read from a distance and place it the upper half of your display that people standing in front of the booth won't block it! Pay special attention to lighting and color as these two features contribute significantly to the overall image you convey. What's Your Sign? Nothing is more important than your signage and there are several key elements you should to incorporate it into your design. First, your sign's lettering must be distinguishable from its surroundings. Make sure your text is large enough to be read from a distance and place it over a plain background - a textured background can add interest, but it interferes with readability. It's not a good tradeoff. If space is an issue and you don't have room for lettering as large as you'd like, use light-colored letters against a dark background. The contrast will make the lettering appear larger and viewers will find it easier to read. Adding a border helps focus attention and helps the viewer read it faster. Use an accent color to present the information you want your customer to retain. Studies show that the use of a second color for key words increases the reader's retention of that information by a whopping 78%. That's a huge advantage in your fight to catch the buyer's eye. What's your story? Storyboards have always been an effective tool for conveying the most information in the least amount of time. The tradeshow version of this depicts 10 to 15 photographs of people using your product or service. This is an incredibly powerful way of conveying your message, even if your booth is unattended. The photos give your product a credibility that mere words wouldn't and ideally, will prompt anyone looking at them to seek out a salesperson to find out more. When selecting the photos to use, be cognizant of the message you want to convey and choose wisely - the average viewing time of the entire wall will be around two minutes. As with anything, a little preparation goes a long way, and this is especially true when it comes to trade shows. But a little "sleight of hand" never hurts either. Take advantage of the tricks of the trade to convey your message, and you'll be well on your way to a stand out show. Patty Stripes is an editor for The Trade Show Booth, an online resource where she has posted various articles about improving your trade show booth performance and getting creative with trade show displays. Article source - Trade Show Tips
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